With AWS Director of Visual Compute Gretchen Libby and AWS M&E Business Development Leader for Australia/New Zealand Nina Walsh joining, the Emerging Tech Trends in the Entertainment Industry panel discussion revealed how Wētā FX came to use the cloud for “Avatar: The Way of Water” and what this success means for filmmakers in the future.Ĭonley and his team at Wētā FX began collaborating with Amazon Web Services (AWS) in early 2020, resulting in a two-and-a-half-year-long partnership dedicated to realizing the vision of Cameron and Landau. Ahead of the feature’s global release, Producer Jon Landau and David Conley, Executive Visual Effects (VFX) Producer at lead vendor Wētā FX, treated AWS re:Invent 2022 attendees to a sneak peek at how one of the world’s most acclaimed VFX studios accomplished its most remarkable achievement to date. Directed by James Cameron, the highly anticipated sequel to the 2009-billion-dollar blockbuster “Avatar” continues to push the boundaries of filmmaking and reimagine the cinematic experience. Producer Jon Landau and Wētā FX Executive VFX Producer David Conley highlight the growing role of cloud in content productionĮpic sci-fi action feature “Avatar: The Way of Water” is the culmination of nearly a decade of technology development for ambitious storytelling.
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